Resort 2022 & Men’s SS22 Fashion Week Report

Resort 22 and Men’s SS22 Fashion Week collections showcased a celebration of post-pandemic optimism. This season emphasized playful, gender-fluid silhouettes, bold colors like green, and relaxed tailoring to blend comfort with luxury. By analyzing millions of social media images, Heuritech forecasts that these trends will dominate Summer 2022, especially among edgy and trendy consumer segments.

 

Key Takeaways

1. Club Kid & Rave-Inspired Fashion: Returning to Boldness

Drawing from the 90s rave culture, collections such as those from Louis Vuitton and Loewe revived party-centric looks with shell tracksuits, sequins, and neon colors. Heuritech’s data shows that green—used extensively in rave-inspired looks—will increase in visibility by 10 points on social media for women by Summer 2022. This reflects the pent-up desire for expressive, out-there styles after long lockdowns. For men, green remains a safe bet, particularly in outerwear and accessories. The rave aesthetic is positioned as a "Fashion Bet" for brands targeting young, edgy consumers.

2. Vacation Mode: Comfort in Craftsmanship

As travel restrictions ease, brands like Prada and Nanushka focused on vacation-ready aesthetics with artisanal materials like linen and knit crochet. Heuritech's data shows crochet fabrics decreasing by 16% in visibility by Summer 2022 for women, yet it remains highly appealing to edgy consumers. Linen, however, will see steady growth, especially among sustainability-conscious consumers, making it a safe bet for brands. For men, the use of linen has more of a desert chic appeal, seen in collections by Hed Mayner and Yohji Yamamoto. Expect loose silhouettes paired with sandals and flowing fabrics to dominate vacation wardrobes.

3. Gender-Fluid Designs: Breaking Boundaries

In a trend that's no longer niche, gender-fluid fashion flourished in SS22 collections, with designers integrating traditionally feminine trends like mini skirts and cut-outs into menswear. Fendi and JW Anderson led the charge, reflecting the broader societal move towards inclusivity. Heuritech’s analysis shows the growing popularity of these trends across gender lines, especially in major luxury brands. Mini dresses and skirts, for example, are expected to see a slight decrease in visibility (-10% for dresses, -4% for skirts), but their massive magnitude confirms continued strong market demand. These trends appeal to all consumer segments, reflecting their widespread adoption.

4. Relaxed Tailoring: Comfort Continues to Reign

Post-pandemic fashion has redefined tailoring, with designers opting for more relaxed styles. Reese Cooper and White Mountaineering integrated soft fabrics like linen and silk into traditionally tailored pieces, reflecting the continuing influence of the comfort dressing trend. Heuritech’s data supports this shift, with soft tailoring fabrics seeing consistent visibility on social media. Tailored blazers paired with casual trousers or sweatpants were prevalent, signaling a shift in how consumers approach formalwear, with comfort as the primary concern. Expect these hybrid styles to remain central in Summer 2022 collections, particularly for the mainstream and trendy consumer segments.

5. Color Trends: Green & Pastels Dominate

Green was the breakout color of the season, particularly in Bottega Veneta and MSGM collections. According to Heuritech’s data, the visibility of green on social media is expected to increase by 10 points for women, making it a fashion bet for Summer 2022. For men, green is predicted to remain flat, but still popular, especially for outerwear. Pastels, particularly pastel purple, were another significant color trend, aligning with the soft, calming tones associated with vacation and outdoor aesthetics. Heuritech’s analysis shows that pastels will remain a safe bet for both men and women, with broad appeal across all consumer segments.

The Resort 22 and Men’s SS22 Fashion Weeks underscore key trends such as rave-inspired fashion, gender-fluidity, and comfort-forward tailoring, all set to define the Summer 2022 season. Brands should consider embracing these shifts—especially as green and pastel colors dominate, and softer fabrics become the go-to choice for both men and women. By leveraging Heuritech’s data-driven insights, brands can strategically align their collections with the market’s most relevant trends, ensuring that they stay ahead of consumer demand.

Other useful resources:
- Spring 2022 Womenswear Trends: Lululemon’s Forecast
- This Spring 2022, consider men’s crop tops
- Why tenniscore is our top trend forecast for Spring 2022