Heuritech
Market Insights
At Heuritech, we forecast market demand through consumer data. We apply product-focused computer vision on big data panels representative of each market to quantify what people wear worldwide & anticipate market shifts.
For what? To help fashion & sportswear companies produce only what people want & reduce amount of unsold products. Leading to increased sell-through, better profitability & greater brand relevance.
Heuritech's solution allows for smoother communication and collaboration between different teams by fostering a data-driven mindset and transforming traditional decision-making. With our cutting-edge artificial intelligence approach, we support brands in their digital transformation so they can dedicate themselves to what's most important: creating.
c-levels
CEO, CMO, CIO, CDO...
CREATIVES
Designers, product and insights managers...
ANALYTICS
Business intelligence, merchandisers, buyers, collection directors, retail merchandisers...
COMMUNICATORS
Marketing, visual merchandisers, communication...
c-levels
CEO, CMO, CIO, CDO...
CREATIVES
Designers, product and insights managers...
ANALYTICS
Business intelligence, merchandisers, buyers, collection directors, retail merchandisers...
COMMUNICATORS
Marketing, visual merchandisers, communication...
Why using Heuritech?
Confidently launch new products aligned with your brand DNA
- Leverage our consumer and trend insights to optimize your next collection strategy
- Get an overview of the ideal launch timing of your products
- Balance your assortment mix between trendy and commercial products
As an illustration, you check the forecasted visibility of a color in China vs the USA in X months and what consumer segments will adopt it. Understand its seasonality and compare the ideal month to launch it
- Leverage our consumer and trend insights to optimize your next collection strategy
- Get an overview of the ideal launch timing of your products
- Balance your assortment mix between trendy and commercial products
As an illustration, you check the forecasted visibility of a color in China vs the USA in X months and what consumer segments will adopt it. Understand its seasonality and compare the ideal month to launch it
Reduce overstock and meet sustainability targets
- Avoid declining trends and improve your markdown strategy
- Meet your sustainability objective with accurate forecasts and better demand planning
As an illustration, you check the forecasted market share of different sneaker styles in X months to make sure you are planning the right quantities. Spot the styles that are declining to include them in your markdown selection and avoid overstocking them.
- Avoid declining trends and improve your markdown strategy
- Meet your sustainability objective with accurate forecasts and better demand planning
As an illustration, you check the forecasted market share of different sneaker styles in X months to make sure you are planning the right quantities. Spot the styles that are declining to include them in your markdown selection and avoid overstocking them.
Transform your team collaboration and collection creation process
- Embrace a human-AI synergy in order to unlock new business opportunities
- Use our insights as a bridge of communication between creatives and analytical profiles.
- Integrate social media insights into the design process to better align your brand with consumers
As an illustration, you plan to launch a new dress style but the opinions are divided and some think this style is too niche. Our insights on forecasted adoption can serve to validate creative bets and intuitions with objective data, rationalise decisions and align teams.
- Embrace a human-AI synergy in order to unlock new business opportunities
- Use our insights as a bridge of communication between creatives and analytical profiles
- Integrate social media insights into the design process to better align your brand with consumers
As an illustration, you plan to launch a new dress style but the opinions are divided and some think this style is too niche. Our insights on forecasted adoption can serve to validate creative bets and intuitions with objective data, rationalise decisions and align teams.
Support the international growth of your company
- Understand local market specificities with our different geographies to discern differences in top products, consumer adoption, and more
- Make sure you are including local specificities in your global collection
As an illustration, your Europe-based brand is gaining popularity in China, with our insights you will be able to compare how the trends you included in your global collection are forecasted to perform in these markets and identify local trends you could include in your assortment.
- Understand local market specificities with our different geographies to discern differences in top products, consumer adoption, and more
- Make sure you are including local specificities in your global collection
As an illustration, your Europe-based brand is gaining popularity in China, with our insights you will be able to compare how the trends you included in your global collection are forecasted to perform in these markets and identify local trends you could include in your assortment.
Draw in new customer segments
- Discern consumer behaviors across different consumer segments, and genders with our market segmentation
- Leverage our data to adapt your collections to both maintain your existing audience and attract new customers
As an illustration, if you wish to draw in edgier and younger consumers to your brand while maintaining your mainstream audience, you will be able to filter through shapes, colors and prints to see what trends are being adopted by both consumers segments.
- Discern consumer behaviors across different consumer segments, and genders with our market segmentation
- Leverage our data to adapt your collections to both maintain your existing audience and attract new customers
As an illustration, if you wish to draw in edgier and younger consumers to your brand while maintaining your mainstream audience, you will be able to filter through shapes, colors and prints to see what trends are being adopted by both consumers segments.
Capitalize on the rising market behaviors to empower your iconic lines
- Empower your iconic lines by keeping them aligned with the trendiest attributes, colors & prints
- Have an overview of your competitors key lines strategies and new launches to understand the big movements of the market
As an illustration, you are able to see on our platform that one of your iconic bags has been gaining visibility on social media recently. To refresh this model and play into trends in a way that feels on-brand, you also have access to the trendiest prints and colors.
- Empower your iconic lines by keeping them aligned with the trendiest attributes, colors & prints
- Have an overview of your competitor key lines strategies and new launches to understand the big movements of the market
As an illustration, you are able to see on our platform that one of your iconic bags has been gaining visibility on social media recently. To refresh this model and play into trends in a way that feels on-brand, you also have access to the trendiest prints and colors.
Optimize your communication & marketing strategy
- Measure the market first reactions to your events and social media campaigns & understand the impact on your product performance and adoption
- Identify and highlight (online communication, visual merchandising) in vogue products at the right time with our trend radar
- Build engaging trend stories with our trend themes
As an illustration, you launched a bag a couple of months ago with a new marketing strategy. Using our tools you will be able to quantify how the bag has been adopted by different consumer segments and access moodboards on how your product is appearing on social media.
You can also use our trend radar to pinpoint what products are most visible on social media and highlight them on your e-commerce page or shop window. See how they fit into different consumer aesthetics and macro style trends to create engaging communication.
