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Heuritech was created in 2013 by two PhDs in Machine Learning. Heuritech possesses an AI-based visual recognition technology and a forecasting model allowing apparel brands to quantify and predict what people wear, based on the largest dataset on fashion. Leading to a balanced collection assortment adapted to regional market specificities and reduced overstock.
- Our technology analyzes more than 3 million social images a day to give you unbiased data about your market
- We use AI to detect 2000 fashion attributes, from macro prints, colors and fabrics to granular shapes & attributes and even your own product lines
- Our consumer panels represent different segments, from celebrity influencers to mainstream consumers
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- Market Insights is a powerful SaaS solution (offered as a platform or API) that quantifies and predicts consumer demand by analyzing millions of social media images.
- Fueled by AI and fashion expertise, it provides brands with visual data, past trend trajectories, and predictive insights on prints, colors, fabrics, iconic models and silhouettes for upcoming seasons.
- Designed for creative and analytical teams, Heuritech empowers brands to create products that resonate, refine assortments, and sharpen their competitive positioning.
Why AI fashion trend forecasting?
Increase your sell-through by optimizing your collection
Reduce overstock, avoid missed revenue and increase sales by:
- Integrating future best-selling trends in your collections and avoiding slow-sellers
- Improving the accuracy of demand forecasting on key trends and product categories
- Adjusting and balancing your collection plan in regards to future market demand across all your markets
Reduce uncertainty: anticipate and quantify key trends of tomorrow
Don't miss any future big fashion trends and avoid declining ones, back all your design decisions with data and ensure the relevance of timing to your brand DNA by:
- Optimizing your product offer by including the right trends and avoiding the declining ones for the collection of interest
- Saving time spent researching and benchmarking trends in the market
- Fostering a data-driven mindset in the product decision-making
Ensure the digital transformation of the company driven by data & AI
Foster rationality in every product decision-making and accelerate the digital transformation of the company by:
- Enhancing cross-team collaboration and saving time in the collection development process
- Improving cross-divisional communication
- Using our fashion insights as a bridge of communication between creatives and analytical profiles
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Fashion trend forecasting is the act of predicting fashion trends including colors, fabrics, silhouettes, patterns, styles, and more for clothing collections in upcoming seasons.
Once drawn from Fashion Weeks, past sales analysis or trade shows, trend forecasting with Heuritech technology now allows brands to have an accurate vision of their present and future markets and customers.
Fashion & technology blog
Textile Manufacturing: Key Processes and Industry Innovations
Textile manufacturing is the backbone of the global fashion industry, covering the transformation of fibers into fabrics and fabrics into finished products such as clothing, upholstery, and industrial materials. This dynamic sector had a global market size valued at $1,837.27 billion in 2023 and is projected to grow at a CAGR of 7.4% from 2024 […]
Decoding Core Trends: Insights from a Year of Fashion Exploration
This year, immersing myself in Heuritech’s fashion analysis has revealed just how dynamic and inventive the world of trends can be. Among the most fascinating are “core” trends—buzzing online and driven largely by Gen Z’s fast-paced, tech-enabled creativity. As the generation that distills complex ideas into catchy concepts, Gen Z has embraced the “-core” suffix […]
Top 5 Holiday Trends
This holiday season, the focus isn’t just on dazzling for the festivities but on investing in pieces that carry their charm well into everyday life. From timeless strapless dresses to suede outerwear and elegant ballet flats, the trends of the season are about versatility.