SS21 Asia Trend Report: Predictive Analytics on Market and Trends Dynamics
Research Inputs: from Heuritech's analysis of over 133 shows and 200 streetstyle trends in Shanghai & Tokyo
The Asia SS'21 Trend Report leverages predictive analytics to analyze the fashion dynamics and trends emerging in China and Japan. Our experts compare key trends between the Chinese and Japanese markets while disclosing must-have trends for womenswear in Asia. Drawing from millions of Instagram images, it reveals key color and fabric trends expected for Summer 2021, showcasing insights from major fashion weeks while highlighting the distinct preferences across various consumer segments. The report emphasizes the growing importance of digital-driven analysis in understanding regional trends and consumer behavior.
Key Takeaways
Color Trends: Medium Blue and White
Medium blue is highlighted as a versatile, popular color across Shanghai and Tokyo fashion weeks. Its growth for Summer 2021 reflects a 13% increase in popularity in China, appealing to mainstream and edgy consumers alike. White, on the other hand, emerges as a massive trend with its clean, neutral appeal, especially for tops, becoming a safe bet for versatile summer collections in both regions.
Emerging Cool Tones and Pastels
Cool tones, including pastel purple and green, dominate the color palette in both countries. While pastel purple sees a solid reception as a safe bet primarily in Japan, pastel green's cool tone emerges prominently during Seoul Fashion Week, presenting a relaxed vibe suitable for various styles, from urban to tailored.
Disruptive Fabric Trends: Taffeta and Linen
Taffeta makes a comeback as a bold bet in both China and Japan, indicating a shift toward luxurious casual wear. Linen, characteristically light and breathable, shows contrasting trend behaviors: a bold bet in China versus a well-established trend in Japan. Brands are expected to continue blending traditional styles with modern casual elements.
Prints and Textures: Gingham and Tie-Dye
Gingham and tie-dye trends are distinguished by geographical preferences. Gingham presents as a safe bet in China while becoming a fashionable risk in Japan, growing interest by 11%. Tie-dye, a pervasive trend at Seoul Fashion Week, is favored in Japan with projected visibility growth of 27%, indicating a strong market shift.
Innovative Styles in Seoul
Unique styles, such as dresses over pants and the use of metallic fabrics, highlight Seoul’s fashion innovation. These trends reflect an East-meets-West aesthetic, aligning with movements seen in European fashion weeks, heralding practical yet stylish adaptations suited for urban environments. The combination of different fabrics into single garments also signals a creative direction specific to the Seoul fashion sphere.
For more in-depth analysis and insights, download the full report or get in touch at info@heuritech.com. Stay informed of market shifts and fashion developments through our regular newsletters and upcoming webinars.
Other useful resources:
- Top 10 Y2K Trends
- Trend forecasting based on social media: How do we do it?
- Top 6 trends in China and Japan for SS21
- China’s progressive fashion future thanks to innovation and sustainability efforts
Heuritech: blending AI with fashion expertise for trends analytics
