2021 Fashion Rejuvenation Report
Heuritech x Carlin - Report
The joint report by Carlin and Heuritech delves into pivotal trends shaping the Fashion and Beauty industries in 2021. It emphasizes significant shifts brought about by digital transformation and consumer behavior, highlighting emerging designers and innovative materials across various fashion categories. Insights reflect an urgent need for brands to leverage data and creativity to adapt to these transformations and customer sentiments.
Key Takeaways
Digital Breakthrough
The Covid-19 pandemic accelerated the shift to digital in the fashion world, where brands must now embrace virtual platforms. Live shopping experiences and digital couture are on the rise, merging fashion with gaming and social media. Digital native brands like Marine Serre and Annakiki exemplify how to captivate audiences through immersive online experiences. Brands must leverage these insights to connect with consumers for increased engagement and sales.
Bright Optimism
Designers are channeling positivity through vibrant prints, such as allover floral designs, projected to stay relevant in Fall 2021. This trend reflects a collective longing for joy and connectivity during challenging times, inspiring brands to communicate hope through engaging color palettes and cheerful motifs. Brands should include optimistic designs in their collections to resonate with the evolving consumer psyche.
Post Opulence
The report forecasts a return to minimalism and timeless elegance, with an emphasis on authenticity and sustainability. Consumers are gravitating towards classic tailored silhouettes, as evidenced by the growing popularity of pinstripes and monochromatic color schemes. By reviving and reinterpreting traditional staples, brands can cater to eco-conscious buyers while maintaining a strong aesthetic foundation.
Futurewear
Key themes in Futurewear highlight the desire for practicality and utility, showcasing designs that prioritize both functionality and style. The prevalence of leather and technical fabrics points towards protective, resilient garments crafted for an uncertain future. Designers are urged to explore these materials to stay aligned with consumer needs for both aesthetics and comfort.
Versatile Comfort
The emergence of versatile clothing that bridges home and working environments reflects the changing landscape of fashion. Casualwear, particularly hoodies and knitted dresses, demonstrates growing consumer expectations for comfort without compromising style. Brands must focus on adaptive clothing lines that cater to lifestyle shifts, enhancing the overall consumer experience.
For a complete overview and additional insights, please download the full report. Stay informed and proactive in the ever-evolving fashion landscape.
What brands think about our report
"Thank you for the follow up and sending it to me! This was really interesting and insightful"
- Jessica Rhoads, Anthropologie
"I appreciated the diversity of themes, but how each theme had cohesion ("Blooming Nature" and "Sleek Futurism" were two I hadn't seen yet)"
- Charles Wilson, New Balance
