Fashion Week Report SS'21

Key Takeaways

Comfort Refuge

This trend emerged from the collective need for comfort during challenging times. Designers focused on relaxed silhouettes, soft materials, and soothing colors like pastels and beige. Collections by brands like Altuzarra and Peter Do exemplified this trend, featuring matching linen sets and detachable sleeves. The use of cozy fabrics such as knit and linen, along with a focus on home-inspired designs, underscored the importance of comfort in both fashion and lifestyle. This trend is a response to the ongoing pandemic, providing a sense of security and ease through fashion.

Pure Euphoria

Amidst global uncertainty, designers turned to vibrant colors and bold prints to uplift spirits. Neon orange and pink dominated the runways, with brands like Sportmax, Versace, and Valentino embracing these energetic hues. Tie-dye also made a strong return, symbolizing a playful and optimistic outlook. The checkerboard pattern and metallic fabrics added to the theme’s vibrancy, creating an overall sense of joy and positivity. This trend is about finding happiness and expression through fashion, celebrating individuality and boldness.

Blooming Nature

Inspired by a renewed appreciation for the outdoors, the Blooming Nature theme focused on earthy tones like light blue, green, and brown. Designers used airy, sheer fabrics and poplin to create fresh, nature-inspired looks. Hermès and Xander Zhou led this trend, offering light, breezy designs perfect for outdoor settings. This theme reflects the fashion industry’s shift towards sustainability and a deeper connection with nature, emphasizing calmness and serenity through color and fabric choices.

Romantic Fantasy

Romanticism made a strong comeback with dreamy aesthetics characterized by lace, gingham, and floral prints. Designers like Simone Rocha and Fendi explored these elements through pure white looks and whimsical details. The trend combines nostalgia with modernity, bringing elements like taffeta and ruffles into contemporary relevance. Romantic Fantasy is about creating a sense of escapism, allowing consumers to indulge in fantasy and elegance through fashion.

Sleek Futurism

This theme reimagined classic silhouettes with a futuristic twist, focusing on materials like leather and satin. Designers presented sleek, tailored garments, often in dark, dystopian colors like indigo. Collections by Balenciaga and Sportmax highlighted long leather coats and pinstripe suits, evoking a sense of modern sophistication. Sleek Futurism is about looking forward, blending traditional tailoring with innovative design to create a vision of the future that is both elegant and edgy.
For a comprehensive analysis of these trends and their impact on the fashion industry, download the full report from our website. Stay informed and ahead of the curve with our in-depth fashion insights.

For a comprehensive analysis of these trends and their impact on the fashion industry, download the full report. Stay informed and ahead of the curve with our in-depth fashion insights.

Other useful resources:
- An inside look at the top trends from SS21 Fashion Weeks
- Consumer attitudes: Covid-19 x Fashion