Festive Season Trends Winter 2020-2021
This report analyzes the dominant fashion trends for Winter 2020-2021 in Europe, focusing on five key themes: Wild Escape, Quaint Elegance, Neutral Comfort, Earth Tones, and Chic & Glow. Our data-driven insights provide an in-depth look at each trend’s growth potential, target audience, and key product categories, helping brands optimize their Winter collections with actionable market intelligence. By understanding which trends will resonate, brands can better align their offerings with consumer demand and maximize their market impact.
Key Takeaways
Wild Escape
Animal prints, particularly Leopard and Zebra, will be prominent in Winter 2020, with Leopard standing out as a Safe Bet due to its steady growth and widespread appeal. Zebra offers a more niche option for edgier collections. Tiger print, however, is seeing a slight decrease in visibility.
- Leopard: A Safe Bet for coats and skirts, favored by Edgy and Trendy consumers.
- Zebra: A growing trend, but with a smaller magnitude—ideal for New Year’s Eve capsule collections.
- Tiger: Lower visibility and magnitude, recommended for selective, smaller collections.
Quaint Elegance
Timeless check prints like Houndstooth, Windowpane, and Plaid dominate the Quaint Elegance theme. Houndstooth remains a Safe Bet, while Windowpane and Plaid are trending downward, though they may still appeal to Edgy consumers looking for bold statement pieces.
- Houndstooth: A Safe Bet for a classic winter look, particularly in coats and skirts.
- Windowpane and Plaid: Decreasing visibility, making them riskier options for broader collections.
Neutral Comfort
The rise of homeworking is driving demand for comfortable, cozy fabrics like Ribbed Knit, Mohair, and Cable. These fabrics, in neutral tones, are favored for their comfort and versatility.
- Ribbed Knit: A Safe Bet for cozy, fashionable tops, widely adopted by all consumer segments.
- Mohair: Increasing in visibility, particularly appealing to Edgy and Trendy consumers.
- Cable Knit: Stable growth, favored for its comforting qualities.
Earth Tones
Shades of Off-White, Light Brown, and Dark Beige are dominating the color palette this winter. These earthy tones provide a sense of calm and stability, making them a staple for winter wardrobes.
- Off-White: A Safe Bet, particularly for coats and outerwear.
- Light Brown and Dark Beige: Popular among Edgy and Trendy consumers, these tones offer a sophisticated yet understated aesthetic.
Chic & Glow
For festive collections, fabrics like Satin, Sequin, and Metallic bring a touch of glamour. However, while Satin is a Safe Bet for winter, both Sequin and Metallic are trending downwards, making them less suitable for large-scale production.
- Satin: Stable demand, especially for eveningwear like dresses and skirts.
Sequin and Metallic: Decreasing in popularity, recommended for selective, trend-driven pieces.
Other useful resources on upcoming trends:
- Urban outfitters 2021 winter trends forecast
- Trends forecasting pretty little thing
- FW 2021 fashion month review
- 2024 Holiday Trends
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