Heuritech unveils an extended trend forecasting timeframe up to 24 months

Responding to the needs of fashion professionals who require a longer-term view of emerging trends, we are thrilled to announce a significant enhancement to our trend forecasting capabilities: an extended forecasting time frame of up to 24 months. This expanded horizon ensures that brands can plan their collections with a higher degree of accuracy and confidence, enabling them to better align their design and production processes with future consumer demand.

The extended timeframe has been made possible by our groundbreaking new forecasting algorithm, introduced in May. The result of two years of intensive research and innovation, this algorithm combines five advanced models, each incorporating the latest scientific techniques. Central to this innovation is Heuritech’s proprietary model, “Next,” which uniquely analyzes early signals from influencers and external data, setting a new standard in trend forecasting.

Fashion professionals will find the new 24-month forecasts integrated seamlessly into Heuritech Market Insights platform.

To ensure the most accurate analysis, growth metrics for forecasts beyond 12 months are based on the last year of actual data, rather than comparing the first year of the forecast period. This approach provides a clearer picture of trend evolution over the extended timeframe. While most trends in Heuritech’s extensive catalog will benefit from the extended forecasting capabilities, some with lower volume may not be projected beyond 24 months.

Heuritech’s extended 24-month forecasting is set to be a game-changer for the fashion industry, providing brands with the tools they need to anticipate market demands and make informed decisions that drive success.