Men's Fall/Winter '24 Fashion Weeks Report

The Fall/Winter 2024 season brings a shift in menswear, moving away from the flamboyance and experimental gender-fluid styles of previous seasons. Instead, designers are embracing authenticity and wearability. Tailoring takes center stage, with suits influenced by the 70s, 80s, and even the 30s, showcasing impeccable attention to detail. Meanwhile, brands like Loewe and Auralee focus on elevating everyday wear with playful elements that bring a sense of humor to mundane activities. Nature-inspired outerwear from Prada and Fendi provides a much-needed escape from the digital world, signaling a return to grounded, wearable fashion. This season marks a refined evolution in menswear, with designers leaning into commercial yet thoughtful designs that resonate with today’s consumers.

Publication Date: February 2024

Research Inputs: extensive analysis of 111 shows

Key Takeaways

City Spotlight: Milan & Paris Trends

Milan and Paris set the tone for Fall/Winter 2024, with Paris taking a more avant-garde approach and Milan staying true to its classic roots. Stripes, which grew by 12% on the Paris runways, highlight the shift toward more structured, yet bold styles, particularly for brands looking to capture edgy consumers. For brands focused on timeless elegance, Milan’s tailored and refined looks offer a solid foundation for collection development, ensuring longevity and appeal across a broader market segment.

Timeless Threads: A Return to Vintage Elegance

The return to vintage tailoring is not just a nostalgic callback, but a strategic opportunity for brands to offer refined, long-lasting pieces. With designers like Dolce & Gabbana drawing inspiration from the 1930s and 1950s, tailoring is more detailed and precise than ever. For your brand, incorporating these retro elements—whether through fabric choices or unique cuts—can position your collection as a sophisticated alternative to fast fashion, attracting a clientele that values craftsmanship and heritage.

Key Colors: Jewel Tones and Neutrals

The color palette for FW24 balances bold jewel tones like burgundy and navy with more neutral hues, offering brands the flexibility to appeal to both adventurous and traditional consumers. Incorporating rich colors into outerwear and tailored pieces will add a luxurious touch to your collection, while neutrals ensure that your designs remain versatile and accessible. By blending these tones strategically, your brand can appeal to multiple consumer segments, ensuring wider market reach.

Top Fabrics: Poplin and Ribbed Knit

This season’s fabric choices speak directly to consumer desires for both comfort and elegance. Poplin, seen predominantly in shirts, brings a polished, clean look to formal wear, while ribbed knit offers warmth and texture in casual layers. Brands that incorporate these fabrics into their collections can cater to both professional and off-duty consumers, positioning themselves as versatile and responsive to the growing trend of work-from-home attire that prioritizes both style and comfort.

Streetstyle Pipeline: Runway to Reality

Trends like bomber jackets, turtlenecks, and quilted outerwear have made a seamless transition from runway to streetwear, making them must-haves for your FW24 collection. By focusing on these high-demand items, your brand can ensure it stays relevant in the eyes of consumers who are looking for fashion that reflects both high fashion and real-world wearability. Aligning with these trends will help you create collections that not only capture runway drama but also translate into everyday, functional pieces for your audience.

Ready to integrate these insights into your next collection? Download the full FW24 report for a deeper dive into the season’s trends and find out how your brand can stay ahead.

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