Women's SS23 - Fashion Week Report
The Women’s SS23 Market Report delivers comprehensive insights into the season’s standout trends, including city-specific runway highlights, thematic analyses, and key metrics such as color, fabric, and pattern usage. With exclusive data from Heuritech’s AI-driven modules, this report decodes the evolution of trends from runway to street style, offering actionable insights for fashion professionals.
Key Takeaways
City Spotlights Reveal Key Runway Trends
The report features a detailed breakdown of trends from five major fashion capitals, showcasing how each city influences the global fashion narrative. For example, Copenhagen champions functionality with trench coats and muted tones, while Milan highlights femininity with delicate fabrics like lace and soft pastel palettes. Heuritech’s AI analyzes these runway trends to uncover city-specific preferences shaping seasonal collections.
SS22 Street Style Adoption Trends
Explore how last year’s runway styles transitioned to streetwear. Key insights show that 25% of white dresses from SS22 influenced mainstream trends, with pink emerging as a staple color, achieving a 3.5% penetration rate in street style. The report highlights how edgy and trendy designs gain traction, making them vital for planning commercial collections.
Raw Sartorial: A New Take on Casual Wear
Raw Sartorial emerges as a key thematic trend, blending comfort with understated sophistication. Signature features include tan beige and grey tones, crinkled patterns, and fabrics like linen and plain leather. Fluid midi skirts and A-line dresses dominate, offering effortless elegance for everyday wear. These trends signal a pivot toward relaxed yet refined aesthetics for Summer 2023.
Accessories That Define SS23
Accessories take center stage with foldable bags and thong sandals driving consumer interest. Thong sandals, in particular, feature bohemian aesthetics with raw materials like leather and wood. Their rising adoption (+<1% YoY) and medium growth magnitude highlight their relevance for both edgy and mainstream audiences. This aligns with the season's focus on versatile, wearable designs.
Trend Behavior Analysis: Denim’s Versatility
Denim showcases dynamic trend behavior, from fluctuating styles like grey denim outerwear (-1%) to consistent risers like floor-length denim pants (+6%). Key observations reveal how denim adapts to evolving consumer needs, with clusters like “Come Back” and “Consistent Decliner” aiding brands in identifying investment-worthy designs versus fading trends.
Other useful resources on fashion trends:
- Fashion trends 2023
- Fashion life cycle
- Denim trends
The most complete report in the industry
We analysed millions of images from social media, catwalks, and street styles to ensure this report gives you a complete picture of what trends to invest in for the Spring/Summer 2023 season.
Women's FW '22 Fashion Weeks Report
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Our in-house data and fashion teams combine expert industry knowledge with cutting-edge technology to unfold how the trends showcased on catwalks today will be adopted by real consumers tomorrow.
Create inspiring future
Heuritech’s Fashion Weeks report is not just a fashion week coverage, but a strategic tool providing brands with future-proof strategies to inspire innovation and assert their creativity while meeting the future market demand.
