Denim has been a staple in fashion for decades, taking on various shapes, colors, and cuts and constantly evolving in silhouette, frame, and style. Whether you’re drawn to retro-inspired flares, modern wide-legs, or timeless straight jeans, these top 10 denim trends are making a bold impact on both runways and social media. Not only that, according to data from Heuritech, these denim styles have experienced significant growth, highlighting their rising popularity in the fashion world. These trends ensure that there’s a perfect fit for everyone, catering to every leg shape, silhouette, and occasion.
Let’s dive into our 10 top Denim trends of 2024 and their growth evolution according to Heuritech’ data insights:
- Flared Denim Pants
- Baggy Denim Pants
- Wide-Leg Denim Pants
- All Boyfriend Jeans
- Straight Denim Pants
- Gray Denim
- Classic Hem Denim Shorts
- Fit and Flare Denim Pants
- Black Denim Pants
- Buckle-Belt Denim Pants
1. Flared denim pants: Retro vibes
Flared Denim Pants bring a feminine touch inspired by the ’70s, seamlessly blending retro aesthetics with modern fashion. These jeans feature a distinct silhouette that enhances the leg frame, making them a versatile option for both formal and casual wear. In the fall season, brands like Celine, Diesel, and Marni have prominently featured flared jeans in their collections. According to Heuritech’s data, Flared Denim Pants saw a +38% rise in popularity among women in Europe and a +46% increase in the U.S. between April and June 2024. This trend highlights a strong consumer love for nostalgic fashion styles infused with contemporary elements, offering brands a perfect opportunity to expand their denim offerings.
Photo: Celine SS 24 Women Fashion Week
2. Baggy denim pants: Ultimate comfort
Baggy Denim Pants are redefining comfort in fashion, offering a relaxed fit that appeals to the edgy consumer demographic aged 26-35. These jeans provide a loose silhouette that enhances the overall frame, making them a favorite in streetwear and high-fashion contexts. It’s also part of a global fashion ’90s enthusiasm. Heuritech’s insights reveal a +64% rise in popularity among European women, reflecting a shift towards oversized silhouettes that prioritize both style and ease of wear. This trend is ideal for brands looking to cater to the growing demand for comfortable yet stylish denim options.
3. Wide-leg denim pants: Effortless chic
Wide-Leg Denim Pants have been a standout trend in 2024, thanks to their relaxed yet polished silhouette. With a +44% increase in popularity among women and a +61% increase among men in Europe, it’s clear that this style is a favorite. These jeans offer a versatile option that can be worn for both casual and dressy occasions, making them a must-have for any wardrobe. The wide-leg cut not only flatters the legs but also adds an air of sophistication to any outfit. Pair them with ankle boots for a chic fall look, or with sandals for a more laid-back summer vibe. This style is particularly loved for its ability to create an elongated leg line, making it a favorite among people who value both comfort and fashion.
4. Boyfriend jeans: Relaxed fit
Boyfriend Jeans continue to dominate the denim market with their relaxed, easy-to-wear fit. These jeans, inspired by men’s styles but tailored for women, exude the effortless charm of slipping into a pair of jeans before heading out the door, embodying that “I woke up like this” nonchalance that resonates with Gen Z and Millennials. Heuritech data shows a +36% increase in popularity among women in Europe and the US East Coast. The relaxed fit and versatile design make boyfriend jeans a staple for fashion retailers looking to offer comfortable and stylish denim options that appeal to a broad audience.
Photo: Heuritech’s Market Insights platform
5. Straight denim pants: Timeless appeal
No flare, no wide leg, no bagginess – straight denim pants have seen a +4% increase in popularity among both men and women in Europe during spring 2024 compared to spring 2023. This pant model has a big magnitude and adopted by primarily trendy and edgy consumer aged 26-35. These jeans are often styled in simple, everyday looks, paired with sneakers or loafers and topped with a basic T-shirt or blazer for a polished yet casual vibe.
6. Gray denim: Modern edge
Gray Denim has emerged as a modern favorite, offering a versatile alternative to traditional blue jeans. Between July and September 2024, Gray Denim saw a +25% increase among women and a +11% rise among men in Europe. SS24 collections from brands like Loewe, Dior, Y Project, and Balenciaga have showcased gray denim in jackets, skirts, and pants, highlighting its adaptability. This trend appeals to consumers seeking a fresh take on denim that provides both a contemporary edge and flexibility in styling, making it a valuable addition to any fashion line.
7. Classic hem denim shorts: Summer in the city
Photo: Heuritech’s Market Insights platform
Classic Hem Denim Shorts remain a summer staple, with an +18% rise among women and +13% among men in Europe during SS24. These shorts are featured in trends like Bloke Core, Eclectic Grandpa, and Neo-Varsity, demonstrating their cross-gender appeal and versatility. They are often paired with loafers, high socks, and oversized T-shirts, reflecting the season’s relaxed and eclectic fashion vibes. As the fall season approaches, these shorts can be layered with jackets or sweaters, maintaining their relevance and providing seamless transition options for consumers.
8. Fit and flare denim pants: Flattering fit
Fit and Flare Denim Pants, a major trend in the Y2K era, offer a tailored version of the classic flared style, featuring a slim silhouette through the hips and thighs that gradually widens from the knee. This design enhances the natural leg frame and creates a balanced, flattering appearance. With a +10% rise among men and +5% among women between January and March 2024, this trend highlights the consumer preference for denim that combines form and function. Fit and flare jeans are ideal for brands aiming to provide stylish yet comfortable options that enhance the wearer’s silhouette.
9. Black denim pants: Sleek and versatile
Black Denim Pants continue to be a staple in fashion, reflecting the trend towards minimalistic (cf Quiet Luxury) and sustainable fashion choices. Heuritech’s data shows a +15% rise among women and +6% among men in Europe from July to September 2024 compared to the previous year. These jeans are prized for their sleek appearance and versatility, allowing them to be dressed up or down effortlessly. Black denim aligns with the growing consumer emphasis on high-quality, timeless pieces that offer both practicality and style, making them an essential item for any denim collection.
10. Buckle-belt denim pants: All about details
In 2024, the belt has emerged as the star accessory, transforming even the simplest outfits into statement looks. This year, we’ve seen a trend towards monochromatic, minimalist outfits that is elevated by a bold or classic belt. This trend extends into the world of denim as well – Whether cinching a pair of high-waisted jeans with a sleek buckle or adding a touch of contrast to a casual denim outfit. The year started of with an increase of +8% among women for Buckle-belt Denim Pants and +4% for men in Europe. In the US this shape continued to grow with an increase +10% for women between July-September.
The top 10 denim trends of 2024 showcase the enduring versatility and adaptability of denim in the fashion world. Each trend, from retro-inspired flares to modern wide-legs, reflects the industry’s ability to blend nostalgia with contemporary style. As consumers increasingly seek out both comfort and sophistication, these denim styles offer a unique combination of classic appeal and innovative design. Whether through timeless silhouettes or fresh takes on old favorites, these trends highlight denim’s ongoing evolution and its central role in both casual and high-fashion wardrobes.
Heuritech Market Insights update: New Pants & Shorts Trends
Leveraging extensive feedback and market monitoring, we have enriched our Pants and Shorts Architecture in Market Insights with over 500 new pants trends and more than 200 new shorts trends. The enhanced AI module now includes attributes such as embellishments, hem finishes, pockets, stitching details, waist accessories, waist attributes, and newer fit types. This comprehensive data enables fashion and sportswear brands to identify and capitalize on emerging trends like Frayed Hem Denim Shorts, Elasticated Hem Cargo Pants, Buckle Belted Cargo Pants, Elastic Waist Running Shorts, and Mesh Insert Leggings.
These new attributes allow brands to fine-tune their product offerings, ensuring they meet the evolving demands of the market especially as we now forecast trends up to 24 months ahead! By utilizing Heuritech’s advanced trend prediction technology, brands can better understand consumer preferences, optimize their inventory, and enhance their competitive edge.
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