How to use Heuritech data to make decisions about upcoming collections and achieve 100% sell-through?

When Heuritech helped a client launch a product and achieve 100% sell-through in 10 days.

The context:

Our client wanted to launch a new colorway on an existing shape in 90 days and make it a successful capsule launch for Christmas.

The big questions was: What were the most growing styles for boots and sneakers in the US in Winter 2020?

Determine the right colorway for a successful capsule launch while catering to consumers' demands and respecting the brand's identity.

REPRESENTATIVE
PANELS OF CONSUMERS

We have defined 3 tailored audience panels: edgy, trendy and mainstream accounts.

3 MILLION IMAGES ANALYZED DAILY

IMAGE RECOGNITION
TECHNOLOGY

We can recognize fashion trends by product type as well as features: colors, patterns, textures, shapes, details etc.

2000 PRODUCT DETAILS DETECTED

STATE-OF-THE-ART
FORECASTING TECHNOLOGY

Our machine learning algorithm allows us to predict how styles and products will behave up to 24 months in advance with 90% accuracy.

HEURITECH PROPRIETARY METHODOLOGY