When advanced trend analysis helps to grow sales by identifying trendy products for the relevant target
The context:
The leopard print’s comeback as a top trend last year paved the way for the overall animal print trend, among which the zebra print has become increasingly visible. Our US client was wondering if it should capitalize on it for its next Spring-Summer collection.
Moreover, our client targets a trendy clientele, with bold and distinctive style. The main question was also about its appeal for its customer target: will fashion-forward consumers still be attracted to zebra prints in the next 6 months or will the trend already be too mainstream ?
Our client’s positioning:
- Target: trendy US women, 20 to 35 years-old
- Price range: between 80€ and 200€
- Time-to-market: 6 months
The challenge: Increase sell-through on trendy products by identifying which product trends are relevant for its collection
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