Consumer attitudes in fashion during and post-confinement

May 26, 2020July 19, 2024

Key takeaways

Consumers continue to talk about Covid-19 on Instagram, with the hashtag #coronavirus at over 22 million posts and counting.
When consumers were a majority in confinement, over a quarter of posts relating to Covid-19 also related to fashion.
Self-care and healthy habits increased in popularity during confinement with hashtags such as #covidworkout and #healthylifestyle.

During confinement, consumers spent significantly more time on Instagram, and Heuritech’s analysis found that people found new, creative ways to remain interested in fashion and foster healthy habits at home.