Consumer insights

Chinese fashion is finding its place on the big stage with its novelties in genderless designs, infusion of traditional clothing elements, and contributions to the streetwear scene.

Thanks to hip-hop TV shows and KOL’s social media feeds, China is embracing streetwear brands both domestically and internationally.

For this Spring/Summer 2021, Heuritech analyzed the top trends, themes, and designers from New York, London, Milan, and Paris Fashion Week.

We all remember capris. This year, the short-hemmed pants are a must-have in collections amongst womenswear designers in the US.

By analysing 202’s top music videos in rap, Heuritech identified hip-hop most fashionable trends of the moment.

With the Covid paradigm, people around the world have adopted a new safety precaution: the face mask. Can social media clue us in on this growing trend?

As consumers come out of confinement, Heuritech looked at its Instagram analysis to determine consumers’ changing attitudes in fashion.

As a reflection of consumer and industry changes, the Covid-19 pandemic has impacted fashion trends throughout Europe, the US, and China.

Fashion week is never just about fashion: So here are FW20’s most talked-about topics on Instagram this season.

With the Fashion Weeks of Fall/Winter 2020 now over, we can look back at the season’s major trends to forecast what to look out for this year.

Forecasting fashion trends is notoriously hard. At Heuritech, we tackle this by using a collection of forecasting methods, artificial intelligence and a master algorithm.

The present ways of trend forecasting rely on catwalks and the past to predict the future. Heuritech’s AI solution has cracked today’s fashion market.

With spring/summer ’20 coming up, Heuritech has put together a list of the top 6 trending bag shapes and handles this season.

The zebra print trend is still going strong in 2020 with unique color combinations and clothing pieces. Fashion players, get comfortable with animal print this year.

Here are the top 5 key trends spotted by Heuritech: 2019 was marked by the return of animal instincts, fluid materials and streetwear.

Sportswear brands can no longer ignore that girls’ interest for sneakers is high. How can they seize this opportunity? Zoom into the key sneakers trends for women.

The success of sportswear brands among the younger generation reflects its quest for a more gender-fluid identity. Look into this underlying trend with Heuritech.

With the rise of the eco-conscious movement, consumers are questioning fast-fashion practices. Can sustainability become a new growth driver for fast-fashion brands?

The successful launch of the Jacquemus Mini Chiquito Bag at Paris Fashion Week is a perfect example to understand how social media engagement works. Learn why.

Luxury industry shows tremendous love for sneakers. With Heuritech insights, learn how they became a strategic segment for brands and discover the next trends.

Analyzing the trends of men’s fashion week 2019 reveals a growing diversity of styles, from unisex clothing to truly virile looks. Read Heuritech highlights.