Consumer insights

The ’90s enthusiasm is real, and their influence is everywhere. From the runway to the street, this decade’s trends have become a staple in modern fashion, shaping consumer choices and the collections of major brands alike. But why does this era continue to captivate our imaginations? Let’s explore the 90s momentum in fashion and why it shows no signs of slowing down.

Understanding your customers has become more crucial than ever for brands seeking to stay ahead in a competitive market. Consumer insights offer businesses a powerful way to interpret and act on the vast amount of data generated by customer interactions, helping to create more targeted marketing strategies, enhance the customer experience, and ultimately drive sales. These insights go beyond basic market research by diving deeper into customer behavior, motivations, and preferences.

Fast fashion continues to dominate the market, driven by rapid production cycles that cater to real-time trends, allowing consumers quick access to the latest styles.
Growing consumer awareness is pushing fast fashion brands to adopt more ethical and eco-friendly practices, with second-hand shopping and upcycling emerging as counter-movements to traditional fast fashion consumption.

Denim has been a staple in fashion for decades, taking on various shapes, colors, and cuts and constantly evolving in silhouette, frame, and style. Whether you’re drawn to retro-inspired flares, modern wide-legs, or timeless straight jeans, these top 10 denim trends are making a bold impact on both runways and social media.

The fashion world is a constant cycle of reinvention, and no trend exemplifies this better than the resurgence of Y2K aesthetics. Gen Z and Millennials are now embracing the nostalgia of early 2000s’ experimental style, an era they remember from childhood or have heard about from older siblings.

Once a transgression, now is a symbol for inclusion. Gender fluidity expressed through fashion has always been a dangerous act, pioneered by those who live in defiance of gender conventions to pave the way for a new freedom of expression.

In the vibrant realm of fashion, the adeptness to decode and respond to the lifecycle of a trend is paramount to a brand’s triumph. The journey of Kelly Green serves as a textbook case on how a trend rises, peaks, and eventually wanes.

As part of the athleisure trend, sportswear brands are reaching new audiences. Zoom in on its history and the values driving the movement.

If streetwear brands seek to tap into this new wave, the answer relies on predictive data insights, as several trends can easily be played around and adapted to more casual styles.

The Fall 2023 fashion weeks were a celebration of craftsmanship and pure technique with historical undertones. As an ode to their past, designers revisited the traditional pieces that have become iconic from their fashion houses and brought them to a contemporary sphere.

Seeing menswear move towards a less restricted and more grounded territory is refreshing. The promising shift in tone started some seasons before. Still, this time, designers approached menswear with a more open mind, successfully portraying a man getting rid of stereotypical labels. Undoubtedly, they will continue to do so in further seasons.

This Fall/Winter 2022 season, our fashion and data experts analyzed the top womenswear trends from each fashion week.

Social media is a powerful avenue for consumers today, so analyzing and forecasting trends based on these platforms presents a major upper hand for fashion brands.

Our experts analyzed popular accounts and hashtags on social media in order to decipher the three types of sustainably-minded fashion consumers in 2022.

Trends are defined by their movement through fashion, so understanding the stages of their life cycle is essential to remaining relevant as a brand.

Fashion is about collaboration. Today, brands must adopt a more consumer-centric strategy in order to capture the times and the market.

Our trend forecasters picked up the corset trend appearing in myriad ways, the comeback relating to the uprising of regency core romanticism.

Our trend forecasters picked up on summer style in this year’s SS22 menswear collections, with many brands pointing to vacation fashion.

According to our trend forecasters, tenniscore may be the new athleisure this Spring 2022 in the US.

Men’s crop tops are slowly coming back in Europe and the US, so our fashion experts looked into this rising trend for the Spring 2022 season.

Colors hold different meanings around the world, an important note when creating collections. Here’s the trend forecast for orange this Spring 2022.

Printed denim is a rising trend, and our experts that forecast in 2021, the unisex trend will keep growing in China, Europe, and the US.

The catsuit perfectly encapsulates how many consumers are approaching post-pandemic style this FW21, and our trend forecast explains why.

Cardigans are cozy and comforting, but for womenswear this Fall/Winter 2021, the garment will be worn on the streets, too.

Telfar put shopping bags on the map. For this FW21, a growing list of trendy brands are coming out with their own versions.

From tie dye to optical illusions, psychedelic patterns stole the show amongst many designers’ collections during SS21.

This Spring and Summer 2021 in China and Japan, designers are drawing inspiration from sources old and new to deliver top womenswear trends.

New sports habits among the younger generation influence sportswear brands. Get an overview of the key trends behind today’s athleisure fashion.

Discover Heuritech’s analysis of the SS21 collections presented outside of the “official” fashion week schedule.

The Chinese fashion market seems to have its eye on the future, as evidenced by its innovations in retail, apparel digitalization, and sustainability efforts.