Heuritech blog: when fashion meets artificial intelligence

This year, immersing myself in Heuritech’s fashion analysis has revealed just how dynamic and inventive the world of trends can be. Among the most fascinating are “core” trends—buzzing online and driven largely by Gen Z’s fast-paced, tech-enabled creativity. As the generation that distills complex ideas into catchy concepts, Gen Z has embraced the “-core” suffix […]

This holiday season, the focus isn’t just on dazzling for the festivities but on investing in pieces that carry their charm well into everyday life. From timeless strapless dresses to suede outerwear and elegant ballet flats, the trends of the season are about versatility.

The ’90s enthusiasm is real, and their influence is everywhere. From the runway to the street, this decade’s trends have become a staple in modern fashion, shaping consumer choices and the collections of major brands alike. But why does this era continue to captivate our imaginations? Let’s explore the 90s momentum in fashion and why it shows no signs of slowing down.

In the highly competitive world of fashion, efficient inventory management can make or break a brand’s success. Sell-through rate (STR), the percentage of inventory sold compared to the total stock received, is a critical metric for fashion brands and manufacturers.

Fashion marketing is essential for building brand identity, driving sales, and staying relevant in a fast-evolving industry. It combines creativity with strategic promotion to connect brands with their target audiences.

Understanding your customers has become more crucial than ever for brands seeking to stay ahead in a competitive market. Consumer insights offer businesses a powerful way to interpret and act on the vast amount of data generated by customer interactions, helping to create more targeted marketing strategies, enhance the customer experience, and ultimately drive sales. These insights go beyond basic market research by diving deeper into customer behavior, motivations, and preferences.

Fast fashion continues to dominate the market, driven by rapid production cycles that cater to real-time trends, allowing consumers quick access to the latest styles.
Growing consumer awareness is pushing fast fashion brands to adopt more ethical and eco-friendly practices, with second-hand shopping and upcycling emerging as counter-movements to traditional fast fashion consumption.

Denim has been a staple in fashion for decades, taking on various shapes, colors, and cuts and constantly evolving in silhouette, frame, and style. Whether you’re drawn to retro-inspired flares, modern wide-legs, or timeless straight jeans, these top 10 denim trends are making a bold impact on both runways and social media.

The fashion world is a constant cycle of reinvention, and no trend exemplifies this better than the resurgence of Y2K aesthetics. Gen Z and Millennials are now embracing the nostalgia of early 2000s’ experimental style, an era they remember from childhood or have heard about from older siblings.

From sustainability to digital transformation, the fashion industry is set to navigate a complex landscape of challenges in 2024. Discover the top 10 challenges the fashion sector will face this year.

Once a transgression, now is a symbol for inclusion. Gender fluidity expressed through fashion has always been a dangerous act, pioneered by those who live in defiance of gender conventions to pave the way for a new freedom of expression.

Discover our groundbreaking approach to trend prediction in fashion with our new forecasting model incorporating the most recent breakthroughs in forecasting technology, featuring state-of-the-art models recently highlighted in scientific research.

In the global apparel manufacturing industry, data-driven strategies will play an increasingly important role in driving efficiency and profitability. With Heuritech’s AI-powered insights, the future of manufacturing optimization is within reach.

Heuritech’s fashion experts study the latest runway styles and then analyse their adoption into the mainstream market using our AI-powered tool.
Through a series of key questions, this article explores how these data-driven insights assist various departments to leverage these insights.

In the vibrant realm of fashion, the adeptness to decode and respond to the lifecycle of a trend is paramount to a brand’s triumph. The journey of Kelly Green serves as a textbook case on how a trend rises, peaks, and eventually wanes.

As part of the athleisure trend, sportswear brands are reaching new audiences. Zoom in on its history and the values driving the movement.

As we bid farewell to an incredible 2023, at Heuritech we proudly reflect on a decade of AI expertise, marking our journey from creation in 2013 to becoming a leader in fashion technology.
This year was a testament to the constant balance between our AI prowess and the keen insights of our fashion experts. This synergy of data and fashion expertise continues to fuel the landscape of fashion analytics.

The direct applications of AI in fashion are not only reshaping the way it operates but also addressing critical challenges that have long plagued the industry.
This article explores how AI advancements in 2023 have addressed long-standing issues faced in the fashion and apparel industry.

Heuritech’s fashion experts study the latest runway styles and then analyse their adoption into the mainstream market using our AI-powered tool.
Through a series of key questions, this article explores how these data-driven insights assist various departments to leverage these insights.

At Heuritech, we forecast market demand through consumer data gathered from Social Media. This article explains the process of how Heuritech’s AI solution works.

As merchandisers venture into the precipice of assortment curation for the SS’24 Menswear season, the answer relies on meticulous planning and the untapped potential of data insights.

With Heuritech data insights, global brands can effectively connect with their target audience, build a balanced global and local assortment, increase sell-through, and build a strong brand presence in different regions.

If streetwear brands seek to tap into this new wave, the answer relies on predictive data insights, as several trends can easily be played around and adapted to more casual styles.

Fashion leaders who source technology such as AI and data as a tool to understand their consumers better and anticipate their behaviour have a significant advantage over competitors.

Fashion leaders who source technology such as AI and data as a tool to understand their consumers better and anticipate their behaviour have a significant advantage over competitors.

There is no longer an excuse for excessive waste in fashion. There are many other approaches to innovation that are more responsible and, quite frankly, more exciting than over-the-top productions and waste. Fall 2023 Copenhagen Fashion Week is a testament to that.

The Fall 2023 fashion weeks were a celebration of craftsmanship and pure technique with historical undertones. As an ode to their past, designers revisited the traditional pieces that have become iconic from their fashion houses and brought them to a contemporary sphere.

Seeing menswear move towards a less restricted and more grounded territory is refreshing. The promising shift in tone started some seasons before. Still, this time, designers approached menswear with a more open mind, successfully portraying a man getting rid of stereotypical labels. Undoubtedly, they will continue to do so in further seasons.

This Fall/Winter 2022 season, our fashion and data experts analyzed the top womenswear trends from each fashion week.

Social media is a powerful avenue for consumers today, so analyzing and forecasting trends based on these platforms presents a major upper hand for fashion brands.