Industry insights

Merchandisers are a driving force at any fashion brand, so they require cutting-edge innovation at every turn. Eyes open for 2022.

At Heuritech, we have our finger on the pulse of all things fashiontech. We are at the heart of the digital transformation taking place in the fashion industry, and we had the opportunity to interview one of our clients about this very subject. Our Head of Client Strategy Faustine Tobée sat down with Global Design […]

What is the best strategy to reorganize your fashion brand using digital transformation? The answer lies in your teams.

While data innovation tools have improved fashion design, human creativity remains essential.

Fashion is about collaboration. Today, brands must adopt a more consumer-centric strategy in order to capture the times and the market.

E-commerce websites have become central to fashion brands’ success. Discover how social media-based trend forecasting can help.

Fashion brands today draw from a myriad of data sources. What types of data do brands need to make the best collection-planning decisions?

Thanks to market intelligence analysis, fashion brands can choose or avoid certain sneaker styles that are losing or gaining desirability to meet customer demand and increase sales.

Discover Heuritech’s analysis of the Fall/Winter 2021 collections. Our experts determined four key themes from the season’s themes.

The fashion industry is experiencing a rapid digital transformation. While its iterations are vast, trend forecasting technology is one practical solution for brands and retailers.

In the age of influencers, fashion brands should tap the predictive power of social media. Learn how Heuritech technology can help.

We asked our fashion prospects and partners some industry-specific questions to get a better clue of 2020. Here’s the lowdown.

Many luxury houses co-create dedicated collections with streetwear brands. Beyond the success of the athleisure trend, discover the roots of this movement.

The events of this year have pushed the fashion industry to digitally transform in a variety of ways to adapt to changes in communication, events, and retail.

New sports habits among the younger generation influence sportswear brands. Get an overview of the key trends behind today’s athleisure fashion.

To better define customer profiling, fashion brands should rely on Instagram and artificial intelligence.

Discover Heuritech’s analysis of the SS21 collections presented outside of the “official” fashion week schedule.

The Chinese fashion market seems to have its eye on the future, as evidenced by its innovations in retail, apparel digitalization, and sustainability efforts.

Chinese fashion is finding its place on the big stage with its novelties in genderless designs, infusion of traditional clothing elements, and contributions to the streetwear scene.

Thanks to hip-hop TV shows and KOL’s social media feeds, China is embracing streetwear brands both domestically and internationally.

For this Spring/Summer 2021, Heuritech analyzed the top trends, themes, and designers from New York, London, Milan, and Paris Fashion Week.

If brands want to be successful on TikTok, they must adapt their social media strategies to suit the specificities of the platform by creating content with a high potential for user engagement.

Discover Heuritech’s review of the key trends from men’s SS21 digital fashion week, a week which pushed the boundaries of the traditional fashion show.

Heuritech interviewed NA-KD to explore how this brand has managed to capture Europe’s fashion market using digital solutions.

As a reflection of consumer and industry changes, the Covid-19 pandemic has impacted fashion trends throughout Europe, the US, and China.

As a reflection of consumer and industry changes, the Covid-19 pandemic has impacted fashion trends throughout Europe, the US, and China.

Heuritech turned to Instagram to clue in on what consumers are thinking and feeling during Covid-19 and how fashion fits into the picture.

For fashion brands big and small, Heuritech reveals how brands can sensibly and strategically navigate their way through Covid-19.

Starting in the midst of this year’s FW20 Fashion Month, Covid-19 has brands scrambling to modify their marketing and merchandising strategies. Let us help.

Forecasting fashion trends is notoriously hard. At Heuritech, we tackle this by using a collection of forecasting methods, artificial intelligence and a master algorithm.