State of play: Trend forecasting in the fashion industry
The present ways of trend forecasting rely on catwalks and the past to predict the future. Heuritech’s AI solution has cracked today’s fashion market.
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Forecasting solutions for your luxury brand’s post-fashion show frenzy
Following a fashion show, luxury brands all have the same problem: how to measure which products are successful, and how to capitalize on this success. With targeted forecasting solutions, these problems can be resolved.
How to launch a hot sneaker with AI?
Thanks to market intelligence analysis, Fashion brands can choose or avoid certain sneaker styles that are losing or gaining desirability to meet customer demand and increase sales.
The sharing economy is challenging fast fashion
Environmental-conscious clients, keen on the sharing economy delve into re-commerce and clothing subscription.
Sportswear: The genderless manifesto of Gen Z
The success of sportswear brands among the younger generation reflects its quest for a more gender-fluid identity. Look into this underlying trend with Heuritech.
Why brands are missing 78% of their products on Instagram
Hashtag analysis is not sufficient to gain extensive visibility into a brand’s presence on Instagram. Learn why image recognition performs much better.
Fast fashion brands are tapping into sustainability to restore their desirability towards youth
With the rise of the eco-conscious movement, consumers are questioning fast-fashion practices. Can sustainability become a new growth driver for fast-fashion brands?
What are the key success factors of DNVBs in terms of social media?
Heuritech interviewed Viviane Lipskier, author of a book dedicated to DNVB. Enjoy this exclusive talk, which focuses on the values of these young brands.
Sustainability: The catalyst for transparency in fashion
The move towards a more sustainable and eco-friendly fashion industry has begun. However, brands need to be sincere in their approach. Learn why in our article.
Jacquemus Fashion Week: Virality fits in the palm of your hand with the new Mini Bag
The successful launch of the Jacquemus Mini Chiquito Bag at Paris Fashion Week is a perfect example to understand how social media engagement works. Learn why.
Sneakers: The new it bags for luxury brands
Luxury industry shows tremendous love for sneakers. With Heuritech insights, learn how they became a strategic segment for brands and discover the next trends.
Luxury fashion market: Challenging the world order
Driven by a globalized market, fashion brands have to reinvent themselves, to become more inclusive and innovative. Explore the new challenges of luxury.
Grey Market: How can luxury regain control of its image?
Acquiring a luxury product has always been a relationship of authenticity, emotion and exclusivity between clients and brands. But with the Internet era, distribution channels are multiplied, products are more accessible, and so are prices.
Men’s Fashion Week: Is a man a woman like any other?
Analyzing the trends of men’s fashion week 2019 reveals a growing diversity of styles, from unisex clothing to truly virile looks. Read Heuritech highlights.
